GlaxoSmithKline rolls out code for ethical marketing

Faced with char­ges of unethical marketing practices which have long tarnished its image and re­putation, the pharmaceuti­cal industry is trying to cle­an up its act. In one of the first such attempts, GlaxoS-mithKline has rolled out a new healthcare marketing code covering doctors and its field.....

GSK rolls out code for ethical marketing