GSK_Annual_Report_2021

Consumer awareness initiatives We launched a country-wide initiative, with the core message “Don’t miss vaccination so that diseases get locked down, and not childhood” . This was aimed at raising awareness among parents about the need to continue with routine vaccination even during lockdown. We targeted mothers of children aged 0-5 years who missed their vaccination doses owing to the Covid-induced lockdown. The campaign received a phenomenal response, encouraging mothers to reach out to their pediatricians and complete the recommended vaccination schedule for their children. Tetanus vaccine is routinely administered to pregnant women, but it is equally important for them to stay protected from Diphtheria and Pertussis. We launched a country-wide initiative to increase awareness about 3-in-1 protection for the mother and the infant. The campaign urged pregnant women to talk to their gynecologists and seek more information about vaccination against these three diseases during pregnancy. The campaign delivered on its objective to raise awareness among the key segments. The initial period of a child’s life has several vaccinations to be administered, which often tends to overwhelm new parents. We ran a 6-disease combination vaccination awareness campaign to make mothers aware about these diseases and the possibility of getting fewer shots by way of combination vaccination. We made use of various digital parenting platforms to reach out to our target audience which consisted of mothers of infants aged 0-3 months. Timely vaccination campaign 3-in-1 protection campaign 6-disease combination vaccination awareness 15 Annual Report 2020-21