GSK_ Annual_Report_2021-22

Key highlights CONSUMER AWARENESS AND DIGITAL INITIATIVES GSK has been at the forefront of adopting an integrated digital strategy that allows us to reach patients, with the right information in a way that is easy to understand and helps us to get ahead of disease together. Physiogel consumer campaign: Physiogel was launched as a ‘digital-first’ brand. The campaign was unveiled across various platforms such as Facebook, Mediakart, Mcanvas, and several e-pharmacy sites, targeting Physiogel for women who are regular users of cosmetics or have dry or sensitive skin. Consumer engagement for paracetamol: To increase awareness about safe consumption of paracetamol, your Company reached out to consumers with science-led content through targeted online interventions delivered via a mix of digital channels and media outreach to protect patients against overdosage which may be associated with severe liver and pancreatic injury. 6-in-1 vaccination campaign: Combination vaccination offers the option of less injections and less pain and we aim at increasing awareness amongst parents about “Protection against 6 diseases with 6-in-1 vaccination”. MS Dhoni, Indian cricketer and a prolific hitter of sixes, partnered GSK in the 6-in-1 awareness campaign to raise awareness within the target group of mothers with infants between 0 to 3 months of age. Health Ka Passport influencer campaign: This campaign focuses on a common pain point for the parents of small children – keeping track of the vaccination schedule. The campaign was run in multiple regional languages featuring various influencers from across India, such as actors Kareena Kapoor Khan and Sameera Reddy, delivering the message - ‘Your child’s vaccination card is their Health ka Passport. Check your child’s vaccination card for timely or missed vaccination and consult your paediatrician.’ HCP Persona tool: GSK has been leveraging machine learning to develop a persona-based interaction tool to facilitate more engaging and personalised interactions with HCPs. MyVaccinationHub portal: A new vaccination awareness website for consumers (www.myvaccinationhub.co.in ) was launched to provide consumers with vaccination-related information and an interactive vaccination tracker tool to help parents ensure babies do not miss their immunisation schedules. Vaxikart: The app helps HCPs place orders of GSK vaccines through GSK- authorised wholesale dealers. The platform is being made available to more towns as we aim to protect patients. #1 In the Vaccines self-pay market 5 th Largest pharmaceutical company in terms of volume sales #1 In Dermatology segment 3 Of our brands feature amongst the top 50 brands in the IPM #1 Calpol is the top- prescribed brand in the IPM #2 Multi-national pharmaceutical company in India Driving performance Improved profitability with positive topline growth Optimal working capital management, better control over costs and tight inventory control Adoption of automation and digital platforms create synergies across the business, leading to improved competitive performance Source: IQVIA MAT March 2022 11 Financial Statements Statutory Reports Strategic Priorities Corporate Overview