Our sales and marketing practices

Creating a sales force that puts patient needs first

Our Pharmaceutical and Vaccines sales representatives around the world are incentivised based on a range of measures that allow us to attract and retain the best sales force talent, so as to ensure that we have high-quality dialogue with HCPs to help them better serve patients. Our sales and marketing practices uphold our ethical and values-led approach to HCP engagement, in full compliance with laws and policies, whilst supporting delivery of strong performance.

Our sales and marketing employees, along with relevant third parties, must follow our Code of Practice for Promotion and Customer Interactions.

Changing the way we engage with HCPs

We understand that our role in providing HCPs with new data and information about our medicines, must be done clearly and without any perception of conflict of interest. We believe that transparent scientific dialogue and engagement with experts is in the interests of all those working to develop new medicines, improve clinical practice and care for patients. These are the principles that underpin our policy of engagement with HCPs and we remain fully committed to them.